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Joined 1 year ago
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Cake day: August 12th, 2023

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  • 100% data driven marketing is not about reaching people who are or will be consuming, it is reaching people who aren’t => selling things to people who don’t want to be sold. Keeping sold is a diff matter.

    That’s what makes this big data so discouraging, if I look at a beer, it is more likely marketing teams will try to reach me on lateral data topics (would you like a gym membership?) that have nothing to do with beer vs “hey here’s a coupon for 5% off”.















  • I have mixed feelings about upvoting you because point 2 is a wall of text and hard to read /s ;)

    You are correct however.

    The real key is realizing that any subscription based platform has the potential of jerking you around.

    However given the sheer volume of impacted developers and the easily calculated uh class action Value, I am sure there is a predatory pricing lawsuit in there somewhere.

    Another approach might be to form a publisher coop who can negotiate a better price on behalf of its members. That too likely will sour at some point.

    Or just pay the license fee while determining how to exit the platform if it isn’t generating revenue … or stick with it if it works.