That all depends on how, and the context in which it’s done. My first girlfriend would spend hours tickling my back in between sessions - I never forgot those sunny days.
Now with more aggressive tickling - it is akin to a violent attack, and my father used to tickle me until I couldn’t stand it, and then push some more. Often it ended with me in tears… so with my son, sometimes I’ll grab a foot and start tickling it like mad - but I have a MUCH shorter cutoff time so that it ends with him laughing.
So it’s not simple - but consent is a huge issue.
Haha marketing is what it is… a joke I made up some 30 years ago was that, despite what we see on the surface - the evidence proves that women are disgusting, dirty, fat, ugly animals that need a vast array of products to be created so that they can go outside without offending everyone…
So yes, you’re right to find this ridiculous and offensive - but at the heart of it is simple greed, which is the real meaning of the American Dream.